Large format printing is a powerful tool that can be used to promote any business or event. This printing method is ideal for displaying files in a visually appealing and attention-grabbing manner. Whether you’re looking to create large posters, murals, or trade show displays, large format printing offers a variety of options to fit your needs. In this article, we will explore how to use large format prints to make your promotions stand out from the competition.

In the modern business world, it’s no longer enough to have positive and knowledgeable employees on hand to answer customer questions. In order to truly find success both in-house and at trade shows, businesses must be able to draw customers in with compelling incentives, highlight their products and services in a captivating way, and tell a story that will resonate with potential buyers. This is a tall order, but one that can be accomplished with the help of large format printing.

The right large-scale signage can make a huge difference in any business’s bottom line. From trade show displays to office wall graphics and even vehicle wraps, the versatility of this type of print is impressive. Large format printing can be produced on a variety of substrates, including vinyl, paper, canvas, and fabricated materials like wood and plastic. This allows for the creation of a wide range of signs, each designed to capture the eye and communicate a unique message.

Posters are a popular option for businesses looking to share messages with customers, employees, and the general public. These prints are ideal for grabbing the attention of passersby, and they can be designed to feature bold colors or captivating images. They can also be created using templates or design software specifically made for this type of printing. To maximize the effectiveness of your posters, be sure to choose fonts that are easy to read from a distance, and optimize your layout by using negative space effectively.

Displays and banners are a staple for any business, whether they’re being used at an in-house event or at a trade show. These large-scale prints are a great way to grab the attention of your audience, and they can be customized to fit any business’s aesthetic. They can be printed with directional signage to guide visitors and customers alike, or they can be used to share a brand’s messaging and promotional offers.

Floor and window graphics are another common form of large-scale signage. Often used in retail stores or shopping centers, these graphics can be used to inform visitors about sales and new products, or they can be used to showcase company branding and logos. They can also be used to promote specific campaigns or events, as well as serve as point-of-purchase displays.

Murphy Printing, a leading digital solutions provider, partnered with Phase 3 to deliver a show-stopping experience for their annual conference attendees. The project included consultation, fabrication, and installation of a series of branded signage elements throughout the Hilton Atlanta Downtown, including lobby banners, elevator graphics, stage backdrops, and step-and-repeats. The project incorporated scenic backdrops and decorative elements to transform the hotel into an immersive destination that captured the theme of #EverydayExploring and created a memorable brand immersion for conference attendees.

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